5 reasons why Instagram is essential for brands

6 reasons why Instagram is essential for brands

Here’s why Instagram is essential for brands: Social media has become increasingly important for brands. Businesses, big or small, are communicating through social media platforms like Instagram to build on their reputation and increase their overall following. Over the past year, we’ve seen Instagram transform itself to facilitate a better experience for its users. Snazzy filters and numerous sharing options have made us become obsessed with sharing every second of our lives. Instagram has over 400 million users, where 60% log in daily. This makes Instagram the second most engaging network, with Facebook still wearing the crown. There’s nothing better …

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Is biohacking the future of human evolution?

Is biohacking the future of human evolution?

When people mention the word cyborg, it may create an air of panic (thank you Terminator) and some disbelief… Real life cyborgs do exist, but they’re nothing like how Hollywood depicts them. The politically correct term would actually be “biohackers”, and millions of them exist. In fact, they’re quite the opposite of harmful, and their objective is to improve quality of life through technology; which doesn’t sound bad to me at all! Hannes Sjoblad, co-founder of Sweden-based biohacker network Bionyfiken, reinforces the idea above. He says that the Cyborgs we are living with today aren’t like Hollywood prototypes, but much …

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Protect your website from hackers in 5 easy steps

Protect your website from hackers in 5 easy steps

Hacking is, and always has been, on a steady rise. If you think you’re safe because your website is boring, you couldn’t be more wrong. I’ve seen furniture sites hacked…so I WOODn’t push site security to the side if I were you! Now, before we get into this, let me just say: No website is “hackproof”… …however, you can make it very damn hard for hackers to try do any damage. Here’s how to protect your website from hackers in 5 easy steps:   1)    Update your website regularly Whether you’re on WordPress, Magento, OpenCart or something else; regular security …

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The extinction of passwords

The extinction of passwords

The extinction of passwords is upon us… Passwords are problematic, period. Whether they’re being used to protect access to a phone or personal social media accounts; the threat of being hacked remains the same. The extinction of passwords is imminent and it is a change welcomed by many. Even two-factor authentication is being easily bypassed, showing that we need to protect our data in a much better fashion. In a world where we can order food, call an uber or check our bank balances with the tap of a screen; it’s time we implemented this technology into security…and thankfully biometric …

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Why aren’t brands personalising their service?

Why aren't brands personalising their service?

There is huge potential in the marketing industry which brands are not incorporating into their marketing campaigns, it makes you ask yourself… Why aren’t brands personalising their service? Over 62% of ecommerce brands do not utilise digital marketing with a personalised approach, due to the lack of data on customer insight and the journey they go through when online. A great technique is already being implemented on e-commerce sites and is helping convert prospects into customers for many businesses. For example, when prospects are on your site and abandon the shopping cart, personalised emails to this user such as “Don’t …

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With chaos comes opportunity!

With chaos comes opportunity

On the face of it, it seems like the world has gone mad. All around us norms are being challenged, whether that’s political upheaval such as Trump coming to power or the UK leaving the EU and announcing a snap election in matter of months. Economic instability with currencies and exchange rates becoming even more volatile. Technological advances, with the virtual reality shopping, augmented reality and driverless cars. Fake news will now be verified by the very same countries that are creating it, with, the very same people and organisations governing it. So, we’re now in situation where the verifiable …

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Charities using digital – why isn’t it happening?

Charities using digital - why isn't it happening?

Why aren’t charities using digital? The charity sector has, and will likely continue to, play a huge part of Britain. This is reflected through British values and backed up by facts such as: The UK being the most generous country in Europe. The UK’s position in the top 10 for most generous countries. Charities need to take a digital leap of faith, as the majority do not utilise digital tools within their marketing strategies to help them grow. As it stands, the average adult in the U.K spends between 8 to 9 hours on social media a day, this alone shows …

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The delivery of robots

The delivery of robots

Following on from last week’s #TechTuesday, is “the delivery of robots”. Yes, I know it’s Thursday…techincal issues…*sigh*. Anyway, moving forward! In London, robots are being trialled to deliver packages and other goods. Imagine collecting your food or goods from a robot instead of a person. These self-driving Starship robots can deliver over 10 kg worth of goods at a speed of 4 mph. The aim is to use the bots to deliver the final mile of these deliveries, with the main selling point being zero emissions. Currently, they’re semi-controlled by human operators (when needed) who watch over three robots. This …

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A journey begins the moment you believe

A journey begins the moment you believe.

I was having a chat with a friend on Monday morning, over breakfast. It happens ever so often, which is why it seems like tradition now. Whilst we are ever growing in our lives and business, the agenda always remains the same… Discussing life and business. As well as being strangely therapeutic, it’s nice to regularly catch up. Because we’ve known each other for a long time, we understand one another’s personalities, what makes us tick, and most importantly, our value system is very much aligned. We share our wins, successes, obstacles in our path, and, most importantly, give each …

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The inevitable future of AI marketing

The inevitable future of AI marketing

The inevitable future of AI marketing? It’s happening, isn’t it? Each day we witness (and read news of) newer technology that will assist our lifestyles. Currently, we have our foot in the door for an AI (Artificial Intelligence) world, whereby technology assists us in simple, everyday tasks. Our phones provide a prime example of AI, with softwares such as Apple’s Siri, Google’s Assistant and now the latest AI from Samsung S8’s called Bixby now being common. The race is on for which company can make the best digital assistant. As general consumption of AI is on the rise, so is …

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