5 Reasons You Need A Digital Marketing Agency Right Now!

This awesome blog was written by Parvesh Bansal, and with assistance from Helen Fulton Digital Marketing, as we know it, is a very visual part of a business.  With so much competition out there, how do you make your business stand out? You then have to ask yourself, do I have the time to dedicate to creating a remarkable Digital Marketing campaign? Anything less than great isn’t good enough! This is where the debate between In-house Marketing vs. Marketing Agencies comes into play! Some think it’s better to take on their own Digital Marketing because they know the business the …

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How to Bring Your Social Media Profiles Together

  While chatting to some budding Business men and women in Bamboo Zone, a couple of interesting questions were raised that I felt needed some due attention: How do you bring your Social Media profiles together? What social profiles are best for your business? Now these are both huge topics in themselves, and so I’ll focus on the first point this week, and go into more detail about the second in the next blog – for the sake of fairness! So what does it mean to bring all of your Social Media profiles together? It could mean several things, like …

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How to Make Mobiles Love Your Content

I would put money on the fact that you’re reading this from a mobile device… Looking at recent statistics, 86% of Twitter users access the platform from their mobile device, and 68% of Facebook profiles are using mobile to stalk people or share videos of dancing dogs. So if you’re reading this on your Laptop or Desktop computer – you could be in the minority! It’s incredibly important these days to create content that’s both readable on a teeny tiny smartphone (or not so small these days!) and on a large desktop screen, as that way, you’re maximising your chances …

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5 reasons why Instagram is essential for brands

6 reasons why Instagram is essential for brands

Here’s why Instagram is essential for brands: Social media has become increasingly important for brands. Businesses, big or small, are communicating through social media platforms like Instagram to build on their reputation and increase their overall following. Over the past year, we’ve seen Instagram transform itself to facilitate a better experience for its users. Snazzy filters and numerous sharing options have made us become obsessed with sharing every second of our lives. Instagram has over 400 million users, where 60% log in daily. This makes Instagram the second most engaging network, with Facebook still wearing the crown. There’s nothing better …

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Is biohacking the future of human evolution?

Is biohacking the future of human evolution?

When people mention the word cyborg, it may create an air of panic (thank you Terminator) and some disbelief… Real life cyborgs do exist, but they’re nothing like how Hollywood depicts them. The politically correct term would actually be “biohackers”, and millions of them exist. In fact, they’re quite the opposite of harmful, and their objective is to improve quality of life through technology; which doesn’t sound bad to me at all! Hannes Sjoblad, co-founder of Sweden-based biohacker network Bionyfiken, reinforces the idea above. He says that the Cyborgs we are living with today aren’t like Hollywood prototypes, but much …

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Protect your website from hackers in 5 easy steps

Protect your website from hackers in 5 easy steps

Hacking is, and always has been, on a steady rise. If you think you’re safe because your website is boring, you couldn’t be more wrong. I’ve seen furniture sites hacked…so I WOODn’t push site security to the side if I were you! Now, before we get into this, let me just say: No website is “hackproof”… …however, you can make it very damn hard for hackers to try do any damage. Here’s how to protect your website from hackers in 5 easy steps:   1)    Update your website regularly Whether you’re on WordPress, Magento, OpenCart or something else; regular security …

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The extinction of passwords

The extinction of passwords

The extinction of passwords is upon us… Passwords are problematic, period. Whether they’re being used to protect access to a phone or personal social media accounts; the threat of being hacked remains the same. The extinction of passwords is imminent and it is a change welcomed by many. Even two-factor authentication is being easily bypassed, showing that we need to protect our data in a much better fashion. In a world where we can order food, call an uber or check our bank balances with the tap of a screen; it’s time we implemented this technology into security…and thankfully biometric …

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Why aren’t brands personalising their service?

Why aren't brands personalising their service?

There is huge potential in the marketing industry which brands are not incorporating into their marketing campaigns, it makes you ask yourself… Why aren’t brands personalising their service? Over 62% of ecommerce brands do not utilise digital marketing with a personalised approach, due to the lack of data on customer insight and the journey they go through when online. A great technique is already being implemented on e-commerce sites and is helping convert prospects into customers for many businesses. For example, when prospects are on your site and abandon the shopping cart, personalised emails to this user such as “Don’t …

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With chaos comes opportunity!

With chaos comes opportunity

On the face of it, it seems like the world has gone mad. All around us norms are being challenged, whether that’s political upheaval such as Trump coming to power or the UK leaving the EU and announcing a snap election in matter of months. Economic instability with currencies and exchange rates becoming even more volatile. Technological advances, with the virtual reality shopping, augmented reality and driverless cars. Fake news will now be verified by the very same countries that are creating it, with, the very same people and organisations governing it. So, we’re now in situation where the verifiable …

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Charities using digital – why isn’t it happening?

Charities using digital - why isn't it happening?

Why aren’t charities using digital? The charity sector has, and will likely continue to, play a huge part of Britain. This is reflected through British values and backed up by facts such as: The UK being the most generous country in Europe. The UK’s position in the top 10 for most generous countries. Charities need to take a digital leap of faith, as the majority do not utilise digital tools within their marketing strategies to help them grow. As it stands, the average adult in the U.K spends between 8 to 9 hours on social media a day, this alone shows …

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