Why Social Day UK Birmingham 2017 will be their best event yet!

Social-Day-UK-Birmingham

Social Day UK Birmingham 2017 Social Day is coming back to Birmingham and business owners need to be there, period. Last year we were blessed with social media knowledge, light-bulb moments and formed key relationships with other businesses. This year we don’t expect any less. The line-up is just as awesome, with an array of new and familiar speakers. Here are 5 reasons why Wow Zone believe Social Day UK 2017 Birmingham will be their best event yet:   1)    The venue Social Day had an amazing venue last year, but it gets bigger and better this time. Edgbaston cricket ground …

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The paradox of our time

The Paradox of our Time

The paradox of our time It is a question we always ask ourselves, whilst our eyes are glued to our screens. Am I using my phone too much? We live in a world where we cannot get away from using technology in every aspect of our lives. Smartphone device usage varies from obtaining directions to sharing a video on Snapchat. You could argue, that technology has created another pathway for us to acquire more knowledge as well as share the knowledge we have to others. Even more so in areas which we never thought we would be interested in. However, …

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Are women better than men at social media?

Are women better than men at social media?

Are women better than men at social media? Posing this question will bring inevitable backlash, but doesn’t make it any less relevant. Aside from the fact that women are more active on most social networks, granting them more experience, there is another factor which plays a huge part in this bold statement. Emotion… We all know that the best social media campaigns invoke emotion and make fans feel like they are a part of something. Because women understand emotion better, does that enable them to be more empathic? Thus, putting them at an advantage when it comes to natural relationship …

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Performing a Social Media Competitor Analysis in 5 simple steps

Performing a Social Media Competitor Analysis in 5 simple steps

Social media competitor analysis – my 5 easy to follow steps: Much like writer’s block, companies can often find themselves sinking in a metaphorical quicksand, draining them of their ability to get creative with their posts. If you find yourself lacking creativity, ideas for posts or wanting a standardised process you can keep as a template; you’ve come to the right place! I can help get you on track, providing you follow my 5 steps closely. 1)    Identify your competitors: The first step is always research. Time to research who some of your competitors are and what they’re up to. …

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Automate your social media campaigns in 5 simple steps

Automate your social media campaigns in 5 simple steps

Automate your social media campaigns in 5 simple steps: Despite what some may tell you, automating your social media is VERY helpful. When I first started working on Wow Zone’s social media campaigns, I would formulate social posts on the day they were going out. This worked for a while, until my workload increased and then it was time to change my approach. I took influence from the marketing team, who have pre-planned content going out for the whole month. On top of this, they also throw in a mix of relevant “in the moment” posts which they usually do …

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LinkedIn desktop update – connecting you to more opportunities.

LinkedIn Desktop Update

The new LinkedIn desktop update gives the site a much-needed facelift… LinkedIn is no exception to regular, mandatory updates. Without updating any app/social platform; you risk losing your fanbase/customers, period. The LinkedIn desktop update, which they described as the “largest desktop redesign since LinkedIn’s inception”, is much needed for several reasons (which I’ll be covering below). In the update, the emphasis was placed on the ability to find the “most relevant professional conversations, content and opportunities”. Before I say more, you can see everything that’s changed here: LinkedIn has been under fire from several people arguing that the new UI …

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“Who inspires you?”

Who inspires you?

“Who inspires you?” – #inthezone 56 is one of those questions which is asked of us many times. Without being disrespectful to the person who is asking the question, it’s such a bloody cliché…and not a good one. To make matters worse, we tend to offer standard answers, either someone famous or a so called “business guru”. There is nothing wrong on drawing inspiration from well-known individuals, but let’s be honest, the word “inspiration” gets banded around a lot. You see it in videos, read it in content and hear people say it at networking events. We need to address …

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Facebook watch out – YouTube mobile live streaming is here!

YouTube mobile live streaming

YouTube Mobile Live Streaming now available – but there’s a catch… Most of us believe online live streaming only came about recently. If you think this, you couldn’t be more wrong. Did you know: In 1993, the garage band Severe Tire-Damage became the first brand to broadcast live over the internet! In the recent years, mobile live streaming has completely changed the way consumers interact with brands. Facebook, Instagram and Twitter Live (Periscope) are all great examples of how large corporations capitalised on new technologies to enhance the consumption of content. With that being said, YouTube are now allowing YouTubers …

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Are you all in or are you kidding yourself?

Are you all in or are you kidding yourself?

Just think about it for a minute… The issue I see with many business owners who want growth is they have awesome ambition, a great product or service, but they’re reluctant, in fact I’ll would go as far are saying frightened, to put everything on the line to achieve self-actualisation. We’ve all heard of that saying, ‘with big risk comes big reward’; yet why is it so many business owners don’t practice what they preach? Is it a lack of belief in their product or service, a lack of conviction to fully commit to the journey, is it laziness, is it a …

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Facebook stories update coming soon and MORE!

Facebook Stories Update

The team down at Snapchat must be fuming…or perhaps they’re flattered? However they’re feeling, it doesn’t change the fact that Facebook are blatantly copying their “stories” feature! This wouldn’t be the first-time Snapchat was copied. Not too long ago Instagram rolled out the same thing. Instagram Stories have even proven to be quite successful; with the stats showing 150 million daily users. Facebook stories update: Ireland is the first country lucky enough to be targeted for this new feature’s testing. The main concept behind the idea is an image or 10 second video which disappears exactly 24 hours after being posted. …

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