Why aren’t brands personalising their service?

Why aren't brands personalising their service?

There is huge potential in the marketing industry which brands are not incorporating into their marketing campaigns, it makes you ask yourself… Why aren’t brands personalising their service? Over 62% of ecommerce brands do not utilise digital marketing with a personalised approach, due to the lack of data on customer insight and the journey they go through when online. A great technique is already being implemented on e-commerce sites and is helping convert prospects into customers for many businesses. For example, when prospects are on your site and abandon the shopping cart, personalised emails to this user such as “Don’t …

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With chaos comes opportunity!

With chaos comes opportunity

On the face of it, it seems like the world has gone mad. All around us norms are being challenged, whether that’s political upheaval such as Trump coming to power or the UK leaving the EU and announcing a snap election in matter of months. Economic instability with currencies and exchange rates becoming even more volatile. Technological advances, with the virtual reality shopping, augmented reality and driverless cars. Fake news will now be verified by the very same countries that are creating it, with, the very same people and organisations governing it. So, we’re now in situation where the verifiable …

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Charities using digital – why isn’t it happening?

Charities using digital - why isn't it happening?

Why aren’t charities using digital? The charity sector has, and will likely continue to, play a huge part of Britain. This is reflected through British values and backed up by facts such as: The UK being the most generous country in Europe. The UK’s position in the top 10 for most generous countries. Charities need to take a digital leap of faith, as the majority do not utilise digital tools within their marketing strategies to help them grow. As it stands, the average adult in the U.K spends between 8 to 9 hours on social media a day, this alone shows …

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The delivery of robots

The delivery of robots

Following on from last week’s #TechTuesday, is “the delivery of robots”. Yes, I know it’s Thursday…techincal issues…*sigh*. Anyway, moving forward! In London, robots are being trialled to deliver packages and other goods. Imagine collecting your food or goods from a robot instead of a person. These self-driving Starship robots can deliver over 10 kg worth of goods at a speed of 4 mph. The aim is to use the bots to deliver the final mile of these deliveries, with the main selling point being zero emissions. Currently, they’re semi-controlled by human operators (when needed) who watch over three robots. This …

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A journey begins the moment you believe

A journey begins the moment you believe.

I was having a chat with a friend on Monday morning, over breakfast. It happens ever so often, which is why it seems like tradition now. Whilst we are ever growing in our lives and business, the agenda always remains the same… Discussing life and business. As well as being strangely therapeutic, it’s nice to regularly catch up. Because we’ve known each other for a long time, we understand one another’s personalities, what makes us tick, and most importantly, our value system is very much aligned. We share our wins, successes, obstacles in our path, and, most importantly, give each …

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The inevitable future of AI marketing

The inevitable future of AI marketing

The inevitable future of AI marketing? It’s happening, isn’t it? Each day we witness (and read news of) newer technology that will assist our lifestyles. Currently, we have our foot in the door for an AI (Artificial Intelligence) world, whereby technology assists us in simple, everyday tasks. Our phones provide a prime example of AI, with softwares such as Apple’s Siri, Google’s Assistant and now the latest AI from Samsung S8’s called Bixby now being common. The race is on for which company can make the best digital assistant. As general consumption of AI is on the rise, so is …

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Google fact check is the saviour we’ve all been awaiting!

Google Fact Check Tackles Fake News

GOODBYE fake news and hello Google Fact Check! IT’S ABOUT TIME! Whether there is monetary gain or some sort of alternate agenda behind it, there is no disputing the fact that fake news is a massive issue. People love obscene headlines because they sell (or convert, if we’re talking online) and create controversy. As Denzel Washington stated, no media outlet is bothered about being politically correct, the sole concern on their mind is whether they’re first. This creates huge issues for users, as it can often leave them frustrated and annoyed. Since Google exists for the user, this means that …

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Do We Compromise The Standards We Set Ourselves

Do we compromise the standards we set ourselves?

As you know life is all about quality, we speak about it a lot. Quality time, quality relationships, quality of life, quality clients, the list goes on. So why is it we settle for less ? Is it because we’re easily pleased? Do we compromise the standards we set ourselves, because we’re simply not committed enough because we know that quality takes an inordinate amount of effort. You can be forgiven, if you start off on the journey of providing a quality product or service but in the initial stages, it’s not the finished article. In fact striving for ‘being …

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STOP connecting your Twitter to your Facebook account!

Stop connecting your Twitter to your Facebook account

Don’t fall into the trap, connecting your Twitter to your Facebook account is SPAMMY. It’s far too easy to automatically connect your Twitter account to your Facebook profile, however, it is NOT a good idea to do this. So if you’re reading this thinking “holy crap I’m one of those people”, hopefully this blog will make you take action to disconnect. The thing is Twitter and Facebook are completely different social platforms with different ways to engage. They both warrant a different social etiquette. So why do people do it? Initially it may seem like a good idea to let …

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Twitter combats trolls by removing iconic egg profile picture.

Twitter combats trolls with new profile picture

Twitter combats trolls again, but will it work? The famous Twitter egg profile picture is now a thing of the past… Trolling has always been an issue on social media, and platforms such as Twitter, Facebook and Instagram have experienced millions of trolls across their channels over the years. Each step taken to counteract trolling from the three platforms seems to not work very well. In an attempt to cut down the online abuse people are suffering, Twitter have replaced their “egg” profile picture with a “gender neutral” one.   They issued a few statements regarding the change:  “We’ve noticed …

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