Ammaar Khan
Ammaar is the Digital Marketing Executive for Wow Zone, growing our business through Blogs, Email, Social Media & more!

Simple Car Sale Case Study

Simple Car Sale Case Study

It’s simple, you’re here to read an amazing case study! Luckily for you, we have just that! Before we go into all the stats and specifics, it’s important to highlight what they do and give you some company background.   What do they do? Simple Car Sale pride themselves on giving users a short and hassle-free experience when it comes to selling their car. Users follow 3 simple steps which include the following: Providing vehicle details over the phone or on the website with a price for the vehicle They collect the car from you (or you can drop it …

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NPR news accidentally wins social media with a huge mistake

npr news accidentally wins social media with a huge mistake

Winning social media in the most accidental way possible: Yes; the title of this post is a lot to take in, however, all will be revealed! NPR news is, you guessed, a huge news outlet based out in America. Before we go into what happened, it’s important to have a little context. If you’ve seen any news recently, it’s all been negative; with the recent attack in Las Vegas making the headlines. Times like these require solidarity and positivity. For some strange reason, the following (accidental) status update from NPR news provided just that, which had people singing their praises: …

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Twitter 280 character tweets – what you need to know

Twitter 280 Character Tweets

Users aren’t happy about the new Twitter 280 character tweets… In a nutshell, the twittersphere is mostly opposed to the idea. Twitter has already begun trialling 280-character tweets with many famous personalities and celebrities across the platform, most of which aren’t fond of the idea themselves. Jack Dorsey (CEO of Twitter) gave this official statement:   This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at …

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Have Apple lost consumer trust?

Have Apple Lost Consumer Trust?

Trust in Apple may be at an all time low… iOS 11 has people worldwide frustrated and angered as most of us are falling victim to application delays, random phone restarts and much more. Before people start criticising me, know that I am writing this to you as the owner of an iPhone 6S, iPhone 4S and an iPod Touch. The long-awaited update may work seamlessly on the recently announced iPhone 8, but I can tell you now iOS 11 has been nothing but problems for me and a plethora of others. Previous updates have been relatively heavy; however, none …

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5 reasons why Instagram is essential for brands

6 reasons why Instagram is essential for brands

Here’s why Instagram is essential for brands: Social media has become increasingly important for brands. Businesses, big or small, are communicating through social media platforms like Instagram to build on their reputation and increase their overall following. Over the past year, we’ve seen Instagram transform itself to facilitate a better experience for its users. Snazzy filters and numerous sharing options have made us become obsessed with sharing every second of our lives. Instagram has over 400 million users, where 60% log in daily. This makes Instagram the second most engaging network, with Facebook still wearing the crown. There’s nothing better …

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Is biohacking the future of human evolution?

Is biohacking the future of human evolution?

When people mention the word cyborg, it may create an air of panic (thank you Terminator) and some disbelief… Real life cyborgs do exist, but they’re nothing like how Hollywood depicts them. The politically correct term would actually be “biohackers”, and millions of them exist. In fact, they’re quite the opposite of harmful, and their objective is to improve quality of life through technology; which doesn’t sound bad to me at all! Hannes Sjoblad, co-founder of Sweden-based biohacker network Bionyfiken, reinforces the idea above. He says that the Cyborgs we are living with today aren’t like Hollywood prototypes, but much …

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Protect your website from hackers in 5 easy steps

Protect your website from hackers in 5 easy steps

Hacking is, and always has been, on a steady rise. If you think you’re safe because your website is boring, you couldn’t be more wrong. I’ve seen furniture sites hacked…so I WOODn’t push site security to the side if I were you! Now, before we get into this, let me just say: No website is “hackproof”… …however, you can make it very damn hard for hackers to try do any damage. Here’s how to protect your website from hackers in 5 easy steps:   1)    Update your website regularly Whether you’re on WordPress, Magento, OpenCart or something else; regular security …

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The extinction of passwords

The extinction of passwords

The extinction of passwords is upon us… Passwords are problematic, period. Whether they’re being used to protect access to a phone or personal social media accounts; the threat of being hacked remains the same. The extinction of passwords is imminent and it is a change welcomed by many. Even two-factor authentication is being easily bypassed, showing that we need to protect our data in a much better fashion. In a world where we can order food, call an uber or check our bank balances with the tap of a screen; it’s time we implemented this technology into security…and thankfully biometric …

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Google fact check is the saviour we’ve all been awaiting!

Google Fact Check Tackles Fake News

GOODBYE fake news and hello Google Fact Check! IT’S ABOUT TIME! Whether there is monetary gain or some sort of alternate agenda behind it, there is no disputing the fact that fake news is a massive issue. People love obscene headlines because they sell (or convert, if we’re talking online) and create controversy. As Denzel Washington stated, no media outlet is bothered about being politically correct, the sole concern on their mind is whether they’re first. This creates huge issues for users, as it can often leave them frustrated and annoyed. Since Google exists for the user, this means that …

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Twitter combats trolls by removing iconic egg profile picture.

Twitter combats trolls with new profile picture

Twitter combats trolls again, but will it work? The famous Twitter egg profile picture is now a thing of the past… Trolling has always been an issue on social media, and platforms such as Twitter, Facebook and Instagram have experienced millions of trolls across their channels over the years. Each step taken to counteract trolling from the three platforms seems to not work very well. In an attempt to cut down the online abuse people are suffering, Twitter have replaced their “egg” profile picture with a “gender neutral” one.   They issued a few statements regarding the change:  “We’ve noticed …

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