Amo Panesar
Amo is part of the marketing team and is responsible for content, social media, PR and outreach for Wow Zone's client base.

The Secret to Being a Badass Account Manager

how to be a great account manager

Account management can be akin to juggling randomly shaped objects whilst sprinting towards a finishing line in some sort of Rick and Morty-esque parallel universe athletics event scenario. Basically, there’s a lot going on in the mind of an account manager. You have the strategy, tasks and goals of each of your clients rocking around in the old noggin, and it’s paramount that you consistently and effectively keep on top of EVERYTHINGGGGG if you want to succeed in the role. This is how you do it… Understand the clients and their objective in depth: Before anything else, you need to …

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You should have already started preparing for Black Friday!

Black Friday - are you ready?

On November 24th the modern phenomenon that is Black Friday will be taking place once again! Having out-performed the very British tradition of Boxing Day over the last few years, consumers will be scouring for deals and retailers will be looking to cash in on the demand. Viral videos across social media have shown Black Friday to be like the real-world equivalent of The Purge films. Mass brawls over TV’s, t-shirts and tablets have frequently occurred when the sales come about, but the real battle is now done on the digital battlefield. For all ecommerce businesses, the Black Friday sales …

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How to increase website speed – Part 2

How to increase website speed part 2

So yesterday I gave you some great starting tips to increase your mobile speed, but that was to get you off the start line, I’m here to get you to the finish with part two! Without trying to repeat myself, it’s very important to stress the absolute vital-ness of website speed – desktop and mobile alike! So here’s some more points to help you get your speed up to scratch! GET YOURSELF A WORTHY SERVER This one requires the assistance of the person in charge of your server. You need to make sure that the person hosting your website gives …

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How to increase website speed – Part 1

How to increase website speed

Speed glorious speed, it’s now a crucial SEO ranking factor! (Yes, that was a horrendous attempt to write those words in the tune of “food glorious food”). Ok, serious voice now. Google announced this year that increasing website speed will become paramount for all that want to achieve a high ranking on the search engine. On mobile especially, the device choice which is slowly but surely taking over the planet, users must be able to navigate the various page of your website quickly. People, and now Google, haven’t got the time to wait more than three seconds for a page …

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Why Your Business Should Start Preparing For Christmas NOW!

Why Your Business Should Start Preparing For Christmas NOW!

I know, I know – it’s mid-September and you haven’t even considered an Advent Calendar let alone the whole Christmas season! I’m telling you now, you really need to start thinking about it for your Business, and we’re now in the Golden Quarter! Most businesses working in, say, retail know that Christmas is a very important time of the year. From my previous job in another agency, they started planning their Christmas campaigns in June/July! Why did they plan now? So they were ready for the big rush! You need to make sure your website is ready, your Social Media …

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How to improve your Google AdWords quality score?

That’s right ladies and gentlemen, as promised we are back with a follow up to our “How does Google AdWords work?” post from a couple of days ago. I would highly recommend you go and read that one first or, if you’re already a self-proclaimed AdWords aficionado, by all means read on and you may just learn something new. Without further ado, let’s get straight into this important PPC topic. What is quality score? Quality score is of paramount importance when it comes to running a successful AdWords campaign. It is Google’s metric of how relevant your ads, keywords and …

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How To Decide The Right Social Media Platform For Your Business

So if you’re reading this, you’re interested in getting your Business on Social Media, which is good. It also means your Business should be! It also means your Business isn’t on Social Media right now, and it should be! However, it can be really hard to choose which profiles to put your business onto. Do you stick faithfully to one social media platform, or do you branch out into all of them? I can offer you 4 tips to help you choose the best profile for you. They are: ASK YOURSELF AN IMPORTANT QUESTION You need to look at each …

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How does Google AdWords work?

How does Google AdWords work

Ahhh Google AdWords, a personal favourite of many digital marketing agencies. It’s tried and tested highly targeted method for getting the right customers through the virtual door of your business. For those not in the know, AdWords is the advertising platform where advertisers bid on certain keywords in order for their adverts appear in certain Google search results. We’ve all seen these adverts. When you search pretty much anything into Google these days, the top 1-4 search results all come accompanied with the little green “Ad” box showing you that this search result us not an organic one. There are …

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Why Use Facebook ads?

how to use facebook ads

Facebook has 1.9 billion monthly users and that is bloody astonishing really isn’t it? Over a quarter of this planet’s population choose to partake in viewing endless prank videos, keeping up to date with Dan Bilzerian’s rather enviable existence and finding out what Harry Potter character you are on a shared Buzz Feed Quiz. It’s an extremely varied, everchanging platform and its endless supply of instant, easily digestible content will continue to satiate the interests of humanity for many years to come. Due to that objective fact of longevity, Facebook is a great platform for businesses to advertise their products …

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How to rank on long tail keywords?

how to rank on long tail keywords

We’re back again with another quick nugget of digital marketing goodness! Following on from our previous post “how to use long tail keywords effectively,” which explains what long tail keywords are and what to do when conducting your research. I would highly recommend reading that post before reading on as we are picking up just where that one left off! Now, onto the good stuff. Long tail keyword research completed By this point, you should have finished conducting your keyword research using Google’s Keyword Planner tool. This means you will have decided on the long tail keyword you wish to …

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