The Benefits of running an eCommerce Business
This post was written by Work placement student Anmol Khan
Do you know what eCommerce is?
eCommerce is an online shopping business and the key to increasing your sales online. Some of the big brands using eCommerce to their advantage are Amazon, eBay and Etsy.
But why should you move your business online and become eCommerce? Well, it should be for the following reasons…
Expands your reach
When creating an eCommerce website, you open yourself up to a much wider global audience, meaning that the potential of your eCommerce company will grow alongside your audience. It also means that you’ll also attain many loyal consumers!
Online stores are available 24/7, so it’s easier for busy people who can’t physically come to your store. They can just pull out their mobile device and search your website and that’s it. You’ll have the potential to make 24 hours a day, 7 days a week, so it’s a win-win!
Lower operating costs
Thanks to low-cost platforms, the start-up cost for an eCommerce business is quite cheap! Although there will be many details and challenges to overcome later down the line, the upfront investment is very cheap compared to setting up a physical store! It means that you don’t need to charge a premium on your product or service, and will remain competitive in your market.
With an online business, it’s a lot easier to understand your consumers and hear what they have to say about your business. They have many options to leave reviews on the eCommerce website or your Social Media, plus with Google Analytics, you can track a consumer’s journey, and improve their experience next time.
By taking on their feedback, you’ll also help build a better word-of-mouth experience for your consumers, meaning they would probably share your website with others too. Your e-business will be a lot more successful, and all your doing is listening to your consumers.