Content Marketing

How Often Should I Update My Website?

An old Yahoo homepage with the text How Often Should I Update My Website

This is a question we get asked a lot by clients – how often should I update my website?   Well, believe it or not, it’s quite a vague question – you have to answer this question first…   Are you talking about your website content, or your website layout?   Because then, you’ve got two very different answers!   Updating Your Website Content   How often should I update: The answer is as often as you need to!   Even vaguer – sorry!   Basically, if you think you’ve got some content that needs an update, or you want …

Continue Reading

Is Keyword Research Important?

Wally from Where's Wally asking if Keyword Research is important

I’m going to provide two answers for this:   The short answer – Keyword Research is very important.   …   The long answer – Keyword Research is very important for the following reasons. Let me explain why!   The SEO Benefits of Keyword Research   When you’re looking to improve your SEO ranking or give yourself an SEO ranking if you’re launching a new website, keyword research will help you find exactly what you should be targeting.   Say, for example, you’re an Accountant and want to increase your ranking. You need to identify what keywords are driving traffic …

Continue Reading

How to Create a Memorable Marketing Message

a stick man gasping at the sight of a memorable marketing message

It’s the dream isn’t it, being able to spawn a couple of lines for a memorable marketing message, shove it all over your marketing material and have it draw in tonnes of business for you…   I’m sorry to say that is very much a dream. Marketers like me dream of our marketing terms going Viral, but it usually is the rarest cases that it happens.   However, there are things you can do to help improve that, and one of those ways is by making your marketing message memorable!   We’re currently attempting this with a client of ours …

Continue Reading

What I’ve learnt about Digital Marketing Strategies

So at the beginning of this week, I was told I would be delivering a Seminar to a group of 50+ about how to create the perfect Digital Marketing strategy. Boy was I excited! (That’s not sarcasm, by the way, I love doing these things!) If you’re interested in attending the seminar, there are some tickets still available! It’s a free event being run by NatWest on the 12th September. Click here to find out more! I started to put my thinking cap on, looking at what I currently do for clients when helping create their Digital Marketing strategy as …

Continue Reading

5 Simple Ways You Can Make The Most of Your SEO!

An image of a cartoon Club Sandwich

SEO is the Bread and Butter of Digital Marketing. Actually, I think I’m selling it a bit short. SEO is the Club Sandwich of Digital Marketing. Stay with me. It’s got your standard Bread and Butter, but it’s also got so much more! You’ve got all that additional goodness sandwiched between 3 slices of delicious Bread. You need to truly understand the amazingness that is SEO to fully get the most out of it, and I’m about to give you 5 tips on how to get more out of your SEO optimisation. Define what you really want Do you want …

Continue Reading

5 Reasons You Need A Digital Marketing Agency Right Now!

This awesome blog was written by Parvesh Bansal, and with assistance from Helen Fulton Digital Marketing, as we know it, is a very visual part of a business.  With so much competition out there, how do you make your business stand out? You then have to ask yourself, do I have the time to dedicate to creating a remarkable Digital Marketing campaign? Anything less than great isn’t good enough! This is where the debate between In-house Marketing vs. Marketing Agencies comes into play! Some think it’s better to take on their own Digital Marketing because they know the business the …

Continue Reading

The Complete Guide to YouTube Optimization

Complete guide to YouTube Optimisation

*Whether you want to create videos in order to further your brand, or you simply want to become the next viral YouTube sensation, it’s vitally important to properly optimize your channel and the videos there within. There is a myriad of different ranking factors for YouTube videos, and plenty of different areas which need to be optimized in order to get optimal search engine performance from your videos. Throughout this post, I’ll go through the ways in which YouTube ranks videos as well as the areas that you should be properly optimizing in order to adhere to these ranking factors …

Continue Reading

5 top tips for creating the best content without even trying

5 top tips for creating the best content without even trying

Creating the best content without even trying Every business will need social media to help build their brand awareness, and define their audience for those social channels as well. But what do you do once those tasks are done? Create branded content! That way you can share this information with your target audience, while still directing them to your website. The best way to do is to establish a blogging platform into your website. But how can you create content that people will want to read? We’ve got some top tips for you to help create great content!   The …

Continue Reading

5 awesome websites for free stock photos

5 awesome websites for Free Stock Photos

When writing blogs, sending out emails and publishing other important types of content; visuals are just as important as anything else. A shoddy, “half arsed” image may turn people away from a piece of content you’ve worked hours on and not everyone has the budget to constantly buy stock photos. So, what is the solution? It’s simple, we kill the bat! Okay sorry, jokes aside! The simple solution is to use one of the following 5 awesome websites for free stock photos: Quick Note: Please double check the license of any image you use, some images may require attribution or something …

Continue Reading

Using 4Chan Tactics for Outreach

I thought I’d start of this post by introducing the kind of “tactic” we’re going to be using by showing you how this has been done before. Meet Boxxy! Boxxy, the character played by Catie Wayne was an internet phenomenon that cropped up around 5 years ago (2008) in which a very hyper active girl makes videos about absolutely nothing. Feel free to entertain yourself (or not?) with one of these videos below: So, how has this got ANYTHING to do with Outreach? Well what followed was a barrage of harassment for Catie, she had her real name, address, date …

Continue Reading