eCommerce

The Benefits of running an eCommerce Business

  This post was written by Work placement student Anmol Khan   Do you know what eCommerce is? eCommerce is an online shopping business and the key to increasing your sales online. Some of the big brands using eCommerce to their advantage are Amazon, eBay and Etsy. But why should you move your business online and become eCommerce? Well, it should be for the following reasons…   Expands your reach When creating an eCommerce website, you open yourself up to a much wider global audience, meaning that the potential of your eCommerce company will grow alongside your audience. It also means …

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Protect your website from hackers in 5 easy steps

Protect your website from hackers in 5 easy steps

Hacking is, and always has been, on a steady rise. If you think you’re safe because your website is boring, you couldn’t be more wrong. I’ve seen furniture sites hacked…so I WOODn’t push site security to the side if I were you! Now, before we get into this, let me just say: No website is “hackproof”… …however, you can make it very damn hard for hackers to try do any damage. Here’s how to protect your website from hackers in 5 easy steps:   1)    Update your website regularly Whether you’re on WordPress, Magento, OpenCart or something else; regular security …

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Virtual reality eCommerce

Virtual Reality eCommerce

Virtual Reality Ecommerce This Monday, we’re taking a break from our usual articles to look at something revolutionary for the eCommerce world and Magento alike. Some online stores have already started to implement this kind of technology and are paving the way towards a more immersive online shopping experience. We’re talking about virtual reality eCommerce, of course! Supermarkets like Tesco already have plans to implement this on their own website. How is this possible? With the help of the Oculus Rift (a virtual reality headset), eCommerce stores will soon be able to push their product images to a whole new dimension. …

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4 More Magento Conversion Tactics

Wow-Zone Magento

4 More Magento Conversion tactics: Ecommerce websites are constantly looking for ways to increase their conversion rates. The businesses who are always testing out new methods are the ones that usually succeed in achieving this. It only makes sense, because if you don’t try new tactics every now and then you’ll never know if they work. In light of this, I’m going to be providing you with a few more conversion methods. If you want to see my previous article about CRO (conversion rate optimisation), click here! Well then, let’s get started…Here are 4 more Magento conversion tactics: Reviews: Reviews …

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Magento vs Woocommerce

WowZone Magento

Magento vs Woocommerce – Similarities and Differences Magento and Woocommerce are arguably the “big daddies” of ecommerce platforms. In both their existences they have created a buzz that just couldn’t be ignored, both for their own reasons. Both ecommerce platforms are similar in some ways (ie they’re both open source), but they can also differ a lot. It is extremely vital businesses choose the right platform to build your website on as it may become a nuisance to migrate to another platform. In this article I will give the similarities and differences of both. I’ll start with the similarities: The …

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Single vs multi page Magento checkout!

Single vs multi page Magento checkout! A good follow on from last week’s article is the single vs multi page Magento checkout. The checkout process can be tricky to get down. On one hand you’re trying not to rush your buyer into purchasing, but on the other hand you’re also not trying to add too many steps to the checkout process. When buyers feel like they’re rushed into making a purchase, they’re often hesitant as they feel they have to make a decision too quickly. However, when they are going through a lengthy process, it may persuade them to just …

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Why Magento is a popular choice for ecommerce

Wow-Zone Magento

Why is Magento so popular?   Magento is the world’s biggest ecommerce platform and with 200,000 retailers online you can’t argue with the massive impact it has made (almost as big as Zayn leaving 1D, but unfortunately this is the era we live in). With three versions of Magento (Magento Go/Community/Enterprise), you can find anything from small retailers to large corporations using this platform. Some large retailers include corporations like Kurt Geiger, Liverpool FC and Fred Perry. Here are some of the reasons why Magento is a popular choice for ecommerce: Large community: One of the great things about Magento is …

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