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How to Create the Perfect Elevator Pitch!

You, your colleague, your cleaner, anyone working within your business should have an elevator pitch! What is an elevator pitch? I’ll give you a great example! Picture it… …You step into the lift of a building complex, and strike up a conversation with the person standing next to you. He introduces himself, and your ears chime – he’s the CEO of that company you want to work with! He asks what you do, this is your chance! You tell him your name, your business and what you do at the drop of a hat – all in 30 seconds! He …

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NPR news accidentally wins social media with a huge mistake

npr news accidentally wins social media with a huge mistake

Winning social media in the most accidental way possible: Yes; the title of this post is a lot to take in, however, all will be revealed! NPR news is, you guessed, a huge news outlet based out in America. Before we go into what happened, it’s important to have a little context. If you’ve seen any news recently, it’s all been negative; with the recent attack in Las Vegas making the headlines. Times like these require solidarity and positivity. For some strange reason, the following (accidental) status update from NPR news provided just that, which had people singing their praises: …

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How Often Should I Update My Website?

An old Yahoo homepage with the text How Often Should I Update My Website

This is a question we get asked a lot by clients – how often should I update my website?   Well, believe it or not, it’s quite a vague question – you have to answer this question first…   Are you talking about your website content, or your website layout?   Because then, you’ve got two very different answers!   Updating Your Website Content   How often should I update: The answer is as often as you need to!   Even vaguer – sorry!   Basically, if you think you’ve got some content that needs an update, or you want …

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How to Deal with Trolls – The Human Equivalent of the Poop Emoji!

I hate it when you pour your heart and soul into something, only for someone to come along and squish it – the trolls!   I like to think of them as the human equivalent of the poop emoji – not that pleasant to look at, but really not a big deal!   I recently spoke with a client who received negative comments on her social posts, and she asked for my advice – the inspiration for this blog!   So how do you deal with them, those tiny little do-doos – let me help!   Ignore The Trolls   …

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How Do You Deal with a Heavy Workload?

Brown paper stacked up high with the wow zone logo

As I learnt yesterday, there’s a lot of you out there working alone, and that can lead to one major issue – a heavy workload! You’ll be working alone and sometimes you end up taking on too much work simply because you have to. It’s human, so don’t worry! I’ve got a few tips for you just in case that workload gets too much!   Sit back and relax I always forget that this is an option, which is why it’s going first! If you’re starting to feel like the world is mounting up on your desk, just take a …

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How Do You Work Alone?

So this week I’ve been abandoned by my Brother-in-Arms Amo while he swans off to Budapest and Vienna, and it got me thinking about all those individuals who work independently all the time. How do you manage it, I can barely last a week – and it’s only day 2! So I started thinking, how to do you best manage your time when you’re working alone? Here are some of my top tips! Write Out Your Tasks If you know what you’re doing for the week, then you’re more focused on your work! I’ve found that because I’ve listed my …

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How to Master the Art of Face-to-Face Meetings!

How To Master The Face-to-Face Meeting

Yes, as a Small Business you are going to have to have lots of Face-to-Face meetings! You might need one to establish yourself to someone new, or meeting someone at a Networking Event. You can transfer the skills to any meeting you have! You might hide behind your emails or your Skype calls, but Face-to-Face or phone calls are some of the best ways to communicate with potential partners and clients! I’m going to teach you some quick tricks on how to master the art of the Face-to-Face meeting, guaranteeing you future clients, future partners and a great reputation! YOU’VE …

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5 common hazards to avoid on your Magento site

Wow-Zone Magento

5 common mistakes that can be hazardous to your Magento website My articles have recently been focused on how to improve your Magento site involving many aspects such as giving your users a better experience, picking the best theme and so on and so forth. However, this week the focus will be on avoiding disasters. Perhaps the biggest disaster you could suffer from is your website getting hacked and all your visitors being “rick rolled”. But if that doesn’t happen, here are my 5 common hazards to avoid on your Magento site: Slow site due to no caching: Browser caching …

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5 BIG On-Page conversion methods for your Magento site

Wow-zone Magento

On-Page conversion methods   A high conversion rate is any eCommerce business’s dream, however dreams only go as far as you can take them. That’s why I’m here, to show you different methods of increasing conversions, thus helping you reach those goals…plus I’m getting paid so there’s that too…No matter how well designed your site is or how many visitors you’re converting, you can always improve the process for the customer. So here are five ways in which you can get that conversion rate higher:   1)     3 clicks before purchasing, no more no less: People have a short attention …

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Increasing Magento eCommerce site speed

Wow-Zone Magento

5 simple ways to increase your Magento eCommerce site speed   A good follow on from last week’s Magento SEO tips & tricks is tackling the issue of site speed. Site speed is (and always has been) a crucial factor for making conversions happen. It is imperative for site owners to consider the site user’s perspective. Why would people waste their time on your site when they can go somewhere faster and more convenient for them? Together, we can fight slow site speed and make a real difference #FirstWorldeCommerceProblems.   What is the importance of site speed? Google uses site …

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