Internet Marketing

The Benefits of running an eCommerce Business

  This post was written by Work placement student Anmol Khan   Do you know what eCommerce is? eCommerce is an online shopping business and the key to increasing your sales online. Some of the big brands using eCommerce to their advantage are Amazon, eBay and Etsy. But why should you move your business online and become eCommerce? Well, it should be for the following reasons…   Expands your reach When creating an eCommerce website, you open yourself up to a much wider global audience, meaning that the potential of your eCommerce company will grow alongside your audience. It also means …

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How Often Should I Update My Website?

An old Yahoo homepage with the text How Often Should I Update My Website

This is a question we get asked a lot by clients – how often should I update my website?   Well, believe it or not, it’s quite a vague question – you have to answer this question first…   Are you talking about your website content, or your website layout?   Because then, you’ve got two very different answers!   Updating Your Website Content   How often should I update: The answer is as often as you need to!   Even vaguer – sorry!   Basically, if you think you’ve got some content that needs an update, or you want …

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Is Keyword Research Important?

Wally from Where's Wally asking if Keyword Research is important

I’m going to provide two answers for this:   The short answer – Keyword Research is very important.   …   The long answer – Keyword Research is very important for the following reasons. Let me explain why!   The SEO Benefits of Keyword Research   When you’re looking to improve your SEO ranking or give yourself an SEO ranking if you’re launching a new website, keyword research will help you find exactly what you should be targeting.   Say, for example, you’re an Accountant and want to increase your ranking. You need to identify what keywords are driving traffic …

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How to Create a Memorable Marketing Message

a stick man gasping at the sight of a memorable marketing message

It’s the dream isn’t it, being able to spawn a couple of lines for a memorable marketing message, shove it all over your marketing material and have it draw in tonnes of business for you…   I’m sorry to say that is very much a dream. Marketers like me dream of our marketing terms going Viral, but it usually is the rarest cases that it happens.   However, there are things you can do to help improve that, and one of those ways is by making your marketing message memorable!   We’re currently attempting this with a client of ours …

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What I’ve learnt about Digital Marketing Strategies

So at the beginning of this week, I was told I would be delivering a Seminar to a group of 50+ about how to create the perfect Digital Marketing strategy. Boy was I excited! (That’s not sarcasm, by the way, I love doing these things!) If you’re interested in attending the seminar, there are some tickets still available! It’s a free event being run by NatWest on the 12th September. Click here to find out more! I started to put my thinking cap on, looking at what I currently do for clients when helping create their Digital Marketing strategy as …

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A Straightforward Approach to Effective Content Strategy

Over the last few years, content strategy has taken on greater importance with most online marketers increasingly viewing it as a vital component of any marketing strategy. At its simplest, content strategy can be defined as a method of identifying the type of content that will allow a business to best communicate its brand message and the subsequent planning and creation of that content. A good content strategy is dependent on developing ways whereby a business can connect with its target audience using relevant and engaging content. What is Content and Why the Need for a Strategy? It is important …

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Life Saver WordPress Plugins for Video Sites

In the modern world of web designing, development and SEO, WordPress is the most common and powerful tool. WordPress allows designers to customize the complete theme of the website and design it the way they want. Developers are not restricted to rules and regulations which limit their creativity; they can develop whichever plugin they want. Wordpress is completely SEO friendly and a single search on a WordPress plugin directory can reveal tons of SEO plugins that will automate your SEO efforts, help you attain better visibility in Google and other search engines. Video websites may seem somewhat intricate and complex, …

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Conversion Optimisation

I am great fan of Steve Jobs; one of the first things I learned from him is that every customer-focused company will have problems but one should know how to convert these problems into opportunities and then into loyalty. Let’s try to recreate the feeling of what it’s like to walk into an Apple store.  The store is bright and well-lit. The products are clearly displayed in an attractive manner, enticing customers to have a closer look. A customer service agent is on hand to answer any questions or queries. He will not only help you pick out the most …

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Evolution from SEO to Inbound Marketing

We are working in an industry which is always evolving.  Every year, we see updates and amendments on Google as well as other search engines and social networking sites. These changes can lead to many products and services to fall by the wayside. This is why, I believe “change” is the key word in internet marketing. Search engine optimisation is an evolving process that rarely remains static. One of the most talked about topics with regards to internet marketing, is the evolution of SEO to inbound marketing. What is Inbound Marketing? Inbound Marketing is the practice of bringing warm, qualified …

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It’s All About Infographics

Link Building can be creative, and when we say creative, we mean there should be no limitations and barriers to it. If you are or “wanna be” the kind of link builder who considers his job to be an inbound marketer instead of just an article submitter, then this post is surely for you. Information graphics a.k.a infographics is a graphical representation of data, usually shared by website owners and webmasters for FREE in order to acquire links and social value. Infographics is one of the best ways to build links and generate traffic to your website. However, during the …

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