SEO

Is Keyword Research Important?

Wally from Where's Wally asking if Keyword Research is important

I’m going to provide two answers for this:   The short answer – Keyword Research is very important.   …   The long answer – Keyword Research is very important for the following reasons. Let me explain why!   The SEO Benefits of Keyword Research   When you’re looking to improve your SEO ranking or give yourself an SEO ranking if you’re launching a new website, keyword research will help you find exactly what you should be targeting.   Say, for example, you’re an Accountant and want to increase your ranking. You need to identify what keywords are driving traffic …

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5 Simple Ways You Can Make The Most of Your SEO!

An image of a cartoon Club Sandwich

SEO is the Bread and Butter of Digital Marketing. Actually, I think I’m selling it a bit short. SEO is the Club Sandwich of Digital Marketing. Stay with me. It’s got your standard Bread and Butter, but it’s also got so much more! You’ve got all that additional goodness sandwiched between 3 slices of delicious Bread. You need to truly understand the amazingness that is SEO to fully get the most out of it, and I’m about to give you 5 tips on how to get more out of your SEO optimisation. Define what you really want Do you want …

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Adding Google Analytics to WordPress in 5 simple steps

Adding Google Analytics to WordPress in 5 Simple Steps

Adding Google Analytics to WordPress in 5 Simple Steps: Google Analytics is a VERY USEFUL tool for digital marketers around the world. It can tell us many things about our website and the statistical data it provides can’t be disputed. Not all websites have this holy grail of marketing and to be honest it really surprises me. IT IS AN ESSENTIAL. It’s time to tell you exactly how you can adding Google Analytics to WordPress in 5 simple steps. Step 1 – Create a Gmail (or sign-in if you already have one) You’ll need a Gmail account to be able …

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Google are penalising websites with intrusive interstitials

Google are penalising websites with intrusive interstitials

The latest Google penalty comes as a bit of a good surprise – Google are penalising websites with intrusive interstitials: It’s no secret Google are constantly updating their algorithms to accommodate for users and give them the best experience possible. After all, the sole purpose of Google’s existence is for the user to get to where they need to be whilst having the best experience possible. In light of this, Google are penalising websites with intrusive interstitial. Hooray, finally a win we can all get behind (intrusive interstitial ads are annoying for the most part)! What are interstitials? Before we …

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The Complete Guide to YouTube Optimization

Complete guide to YouTube Optimisation

*Whether you want to create videos in order to further your brand, or you simply want to become the next viral YouTube sensation, it’s vitally important to properly optimize your channel and the videos there within. There is a myriad of different ranking factors for YouTube videos, and plenty of different areas which need to be optimized in order to get optimal search engine performance from your videos. Throughout this post, I’ll go through the ways in which YouTube ranks videos as well as the areas that you should be properly optimizing in order to adhere to these ranking factors …

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5 top tips for creating the best content without even trying

5 top tips for creating the best content without even trying

Creating the best content without even trying Every business will need social media to help build their brand awareness, and define their audience for those social channels as well. But what do you do once those tasks are done? Create branded content! That way you can share this information with your target audience, while still directing them to your website. The best way to do is to establish a blogging platform into your website. But how can you create content that people will want to read? We’ve got some top tips for you to help create great content!   The …

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SEO Keyword Analysis Tips – The Short, Medium & Long Tail

Keyword Analysis

Keyword analysis is an essential part of any search engine optimisation (SEO) campaign. This research stage is integral to the overall completion of objectives that have been set out for the campaign and for achieving an effective SEO strategy. Keyword analysis looks into which types of different keywords will be chosen to optimise for your website, how competitive they are, and how much extra traffic they could potentially bring in. Step 1: Keyword Brainstorming The first step toward beginning any keyword analysis is to brainstorm some general terms or areas in which you would like to drive traffic for your …

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9 advanced Google search tips

9 advanced Google Search Tips

Become a Google Master with these 9 advanced Google search tips… I often like to pick people’s brains and ponder the vastness of the internet, focusing mostly on the availability of knowledge. Information is accessible, but not always easily accessible. Sometimes you need to be equipped with more than basic Google search knowledge. Want to save time on your searches? Then you’re at the right place! Here are my 9 advanced Google search tips: Quick search using Google: Google has the ability to give you short answers when you ask general queries. Taken from their own support site, here are some …

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Another Google Core Algorithm Change on its way?

Google Core Algorithm Change

It seems there may be another Google Core Algorithm Change to come… The dark forces at Google may be at it again with yet another Google Core Algorithm Change, just when we thought we fought them off with mobile friendly websites and fast loading web pages! If you haven’t checked your organic search traffic for the past couple of days, perhaps you should put this at the top of your “to do list”. Your site’s ranking may have plummeted (or skyrocketed up) which means it’s imperative for businesses to know where they currently stand in terms of organic ranking! Google …

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Speed up your Magento Website

Speed up your Magento Website

Speed up your Magento website with these 5 tips People are always looking to shorten the amount of time they spend, as time is the most valuable currency! Keeping them waiting for 10 seconds on your website isn’t going to convert them…hard reality but It’s true. Are you yourself willing to spend unnecessary time on a website, just because It’s taking time to load? No? Well how can you expect other people to do so?! Luckily, you found this article in your time of need. We’re here to help you out, are you ready to turn away from your life …

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