Social Media

NPR news accidentally wins social media with a huge mistake

npr news accidentally wins social media with a huge mistake

Winning social media in the most accidental way possible: Yes; the title of this post is a lot to take in, however, all will be revealed! NPR news is, you guessed, a huge news outlet based out in America. Before we go into what happened, it’s important to have a little context. If you’ve seen any news recently, it’s all been negative; with the recent attack in Las Vegas making the headlines. Times like these require solidarity and positivity. For some strange reason, the following (accidental) status update from NPR news provided just that, which had people singing their praises: …

Continue Reading

Twitter 280 character tweets – what you need to know

Twitter 280 Character Tweets

Users aren’t happy about the new Twitter 280 character tweets… In a nutshell, the twittersphere is mostly opposed to the idea. Twitter has already begun trialling 280-character tweets with many famous personalities and celebrities across the platform, most of which aren’t fond of the idea themselves. Jack Dorsey (CEO of Twitter) gave this official statement:   This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at …

Continue Reading

The Pros and Cons of Using Facebook Live

The Pros and Cons of Facebook Live

Here at Wow Zone, we love a bit of Facebook Live!   In my time here we’ve done so many amazing things with Facebook Live, including taking part in the Cream Crack Challenge, and also a #DigitalRant – both these videos make it look like I only wear one outfit combo to work!   But why do we use Facebook Live? What benefits does it bring to us and our audience? Most importantly, what benefits can Facebook Live bring to you?   It’s FREE!   Yes, you heard it here folks, Facebook Live doesn’t cost a penny!   You may …

Continue Reading

How to Deal with Trolls – The Human Equivalent of the Poop Emoji!

I hate it when you pour your heart and soul into something, only for someone to come along and squish it – the trolls!   I like to think of them as the human equivalent of the poop emoji – not that pleasant to look at, but really not a big deal!   I recently spoke with a client who received negative comments on her social posts, and she asked for my advice – the inspiration for this blog!   So how do you deal with them, those tiny little do-doos – let me help!   Ignore The Trolls   …

Continue Reading

What’s The Best Facebook Campaign for Your Marketing Objectives?

A megaphone shouting about Facebook campaigns with the Wow Zone logo

Facebook Ads are the best way to achieve your marketing objectives – Fact. As far as Organic Social posts and reach can get you, Paid can get you further – and that’s been proven in many of my campaigns. I received much more likes per month when I’ve launched a Paid campaign compared to the months with Organic likes only. But when you start up your Facebook campaign, you’re greeted with 6 options of campaign actions – which do you choose? Let me help! PAGE POST ENGAGEMENT What It Does: Page Post Engagement Facebook campaigns are designed to offer a post …

Continue Reading

How to Boost Facebook Reach without Spending Any Money

Increasing Your Facebook Reach For Free

We all want to hold onto our precious dough, and we all want to get the most out of our Facebook reach without spending ridiculous amounts of money *breaks the door down and stands triumphantly*… *Realises she broke a door and tries to put it back in place* I can help! I’m about to share my tips with you about increasing your Facebook reach with spending any money! How to Boost Your Facebook Reach without Spending Any Money! CHECK OUT YOUR TOP HITS The easiest way to see what will work is seeing what has worked previously! Are there any …

Continue Reading

How To Decide The Right Social Media Platform For Your Business

So if you’re reading this, you’re interested in getting your Business on Social Media, which is good. It also means your Business should be! It also means your Business isn’t on Social Media right now, and it should be! However, it can be really hard to choose which profiles to put your business onto. Do you stick faithfully to one social media platform, or do you branch out into all of them? I can offer you 4 tips to help you choose the best profile for you. They are: ASK YOURSELF AN IMPORTANT QUESTION You need to look at each …

Continue Reading

How to Manage Social Media Accounts Without Looking Lazy

We’ve all been there – it’s the beginning of the week and you need to manage your Social Media Accounts – and that means planning your social posts for the time ahead. You’ve got two options: Spend time curating unique individual posts for your Facebook, Twitter and LinkedIn accounts, with a special image for your Instagram profile. Or, Create one post and share across all your social profiles at the same time, to show uniformity So what’s your choice? Do you want a unique look, or do you want uniformity? To be honest, there’s no right answer to this one. …

Continue Reading

How to Bring Your Social Media Profiles Together

  While chatting to some budding Business men and women in Bamboo Zone, a couple of interesting questions were raised that I felt needed some due attention: How do you bring your Social Media profiles together? What social profiles are best for your business? Now these are both huge topics in themselves, and so I’ll focus on the first point this week, and go into more detail about the second in the next blog – for the sake of fairness! So what does it mean to bring all of your Social Media profiles together? It could mean several things, like …

Continue Reading

5 reasons why Instagram is essential for brands

6 reasons why Instagram is essential for brands

Here’s why Instagram is essential for brands: Social media has become increasingly important for brands. Businesses, big or small, are communicating through social media platforms like Instagram to build on their reputation and increase their overall following. Over the past year, we’ve seen Instagram transform itself to facilitate a better experience for its users. Snazzy filters and numerous sharing options have made us become obsessed with sharing every second of our lives. Instagram has over 400 million users, where 60% log in daily. This makes Instagram the second most engaging network, with Facebook still wearing the crown. There’s nothing better …

Continue Reading