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Twitter 280 character tweets – what you need to know

Twitter 280 Character Tweets

Users aren’t happy about the new Twitter 280 character tweets… In a nutshell, the twittersphere is mostly opposed to the idea. Twitter has already begun trialling 280-character tweets with many famous personalities and celebrities across the platform, most of which aren’t fond of the idea themselves. Jack Dorsey (CEO of Twitter) gave this official statement:   This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at …

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How to Deal with Trolls – The Human Equivalent of the Poop Emoji!

I hate it when you pour your heart and soul into something, only for someone to come along and squish it – the trolls!   I like to think of them as the human equivalent of the poop emoji – not that pleasant to look at, but really not a big deal!   I recently spoke with a client who received negative comments on her social posts, and she asked for my advice – the inspiration for this blog!   So how do you deal with them, those tiny little do-doos – let me help!   Ignore The Trolls   …

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How To Decide The Right Social Media Platform For Your Business

So if you’re reading this, you’re interested in getting your Business on Social Media, which is good. It also means your Business should be! It also means your Business isn’t on Social Media right now, and it should be! However, it can be really hard to choose which profiles to put your business onto. Do you stick faithfully to one social media platform, or do you branch out into all of them? I can offer you 4 tips to help you choose the best profile for you. They are: ASK YOURSELF AN IMPORTANT QUESTION You need to look at each …

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STOP connecting your Twitter to your Facebook account!

Stop connecting your Twitter to your Facebook account

Don’t fall into the trap, connecting your Twitter to your Facebook account is SPAMMY. It’s far too easy to automatically connect your Twitter account to your Facebook profile, however, it is NOT a good idea to do this. So if you’re reading this thinking “holy crap I’m one of those people”, hopefully this blog will make you take action to disconnect. The thing is Twitter and Facebook are completely different social platforms with different ways to engage. They both warrant a different social etiquette. So why do people do it? Initially it may seem like a good idea to let …

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Automate your social media campaigns in 5 simple steps

Automate your social media campaigns in 5 simple steps

Automate your social media campaigns in 5 simple steps: Despite what some may tell you, automating your social media is VERY helpful. When I first started working on Wow Zone’s social media campaigns, I would formulate social posts on the day they were going out. This worked for a while, until my workload increased and then it was time to change my approach. I took influence from the marketing team, who have pre-planned content going out for the whole month. On top of this, they also throw in a mix of relevant “in the moment” posts which they usually do …

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Top 4 tips on using hashtags

Top 4 tips on using hashtags

Top 4 tips on using hashtags Hashtags have become a vital element of growing a social media presence. Be it on Twitter, Instagram, Pinterest or Facebook, hashtags are ever present but many don’t utilise them effectively.  #Love #Instagood #Food #photooftheday #Friends #Cute #Fitness #Selfie #follow4follow are just some of the most popular hashtags if 2016 thus far. There is an art form to using hashtags effectively without coming across as, dare I say, basic. Here are Wow Zone’s top tips on using hashtags for your business… Don’t Overuse Hashtags Any more than five hashtags could come across as “spammy” which …

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10 unbelievable Social Media Fails

10 unbelievable Social Media Fails

How not to fall flat using social media! In an ever increasing market, businesses need to stand out. Traditional marketing has still got a place, however, your potential customers and clients are buying products and services & interacting with brands in more complex ways. The Social Media phenomenon over the last 5 year has fundamentally changed the way these potential clients buy your goods and services. Many businesses who have seen substantial growth since the recession in 2008 have continuously invested in new marketing methodologies of which social media has played a fundamental role. Alternatively, there can be many repercussions …

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Connecting your business to new opportunities through Social Media

Connecting your business to new opportunities through Social Media

Connecting your business to new opportunities through Social Media We are all very much witnessing (and living through) the rise of social. Whether you’re a business trying to increase sales, or simply someone looking to gain a larger following through social; we’re all familiar with the struggles of growing our online presence. If you possess an existing social presence, congratulations! You’re already ahead of the game… Too many times we hear people say they’re hesitant to make the jump to social because they’re “scared”, “not sure it will work” or have been “getting by without it”… …what a shame! If …

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Social Media etiquette guide for businesses

Social Media etiquette guide for businesses

Social Media etiquette guide for businesses: Do you ever observe poor social media marketing and wonder “what was that person thinking”?! Well, being a social media marketer that occurrence happens frequently in my life (yes I like to go wild on Fridays). My amigos, it’s your lucky day. Gone are the days of poor standards when it comes to social media because now, whenever you’re unsure, you can refer back to this amazing guide. So let’s get straight to the social media etiquette guide for businesses: 1) Cut out the spam: People hate, and I mean REALLY hate, to be …

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Twitter character count update means longer Twitter statuses!

Twitter Character Count Update

Twitter character count updated and you may not have even noticed… The 21st of March 2006 marks a historical day for all social media experts, digital marketers and general social media enthusiasts alike. If you guessed that this significant day marked the birthday of social media giant Twitter, congratulations, because we had to Google that. So, you’re here and ready to learn about what those dastardly people at Twitter have been up to in the background. No need to worry, this update is a lot less devious than those we have experienced in the past. In fact, it’s the complete …

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