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You should have already started preparing for Black Friday!

Black Friday - are you ready?

On November 24th the modern phenomenon that is Black Friday will be taking place once again! Having out-performed the very British tradition of Boxing Day over the last few years, consumers will be scouring for deals and retailers will be looking to cash in on the demand. Viral videos across social media have shown Black Friday to be like the real-world equivalent of The Purge films. Mass brawls over TV’s, t-shirts and tablets have frequently occurred when the sales come about, but the real battle is now done on the digital battlefield. For all ecommerce businesses, the Black Friday sales …

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How to increase website speed – Part 1

How to increase website speed

Speed glorious speed, it’s now a crucial SEO ranking factor! (Yes, that was a horrendous attempt to write those words in the tune of “food glorious food”). Ok, serious voice now. Google announced this year that increasing website speed will become paramount for all that want to achieve a high ranking on the search engine. On mobile especially, the device choice which is slowly but surely taking over the planet, users must be able to navigate the various page of your website quickly. People, and now Google, haven’t got the time to wait more than three seconds for a page …

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Why Your Business Should Start Preparing For Christmas NOW!

Why Your Business Should Start Preparing For Christmas NOW!

I know, I know – it’s mid-September and you haven’t even considered an Advent Calendar let alone the whole Christmas season! I’m telling you now, you really need to start thinking about it for your Business, and we’re now in the Golden Quarter! Most businesses working in, say, retail know that Christmas is a very important time of the year. From my previous job in another agency, they started planning their Christmas campaigns in June/July! Why did they plan now? So they were ready for the big rush! You need to make sure your website is ready, your Social Media …

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How does Google AdWords work?

How does Google AdWords work

Ahhh Google AdWords, a personal favourite of many digital marketing agencies. It’s tried and tested highly targeted method for getting the right customers through the virtual door of your business. For those not in the know, AdWords is the advertising platform where advertisers bid on certain keywords in order for their adverts appear in certain Google search results. We’ve all seen these adverts. When you search pretty much anything into Google these days, the top 1-4 search results all come accompanied with the little green “Ad” box showing you that this search result us not an organic one. There are …

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Why Use Facebook ads?

how to use facebook ads

Facebook has 1.9 billion monthly users and that is bloody astonishing really isn’t it? Over a quarter of this planet’s population choose to partake in viewing endless prank videos, keeping up to date with Dan Bilzerian’s rather enviable existence and finding out what Harry Potter character you are on a shared Buzz Feed Quiz. It’s an extremely varied, everchanging platform and its endless supply of instant, easily digestible content will continue to satiate the interests of humanity for many years to come. Due to that objective fact of longevity, Facebook is a great platform for businesses to advertise their products …

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How to rank on long tail keywords?

how to rank on long tail keywords

We’re back again with another quick nugget of digital marketing goodness! Following on from our previous post “how to use long tail keywords effectively,” which explains what long tail keywords are and what to do when conducting your research. I would highly recommend reading that post before reading on as we are picking up just where that one left off! Now, onto the good stuff. Long tail keyword research completed By this point, you should have finished conducting your keyword research using Google’s Keyword Planner tool. This means you will have decided on the long tail keyword you wish to …

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Long tail keywords – how to use them effectively?

long tail keywords - how to use them effectively

Everybody would love to be on the 1st page of Google, ranking for a generic keyword which generates over 200,000 monthly searches and a massive amount of traffic to your website. Unfortunately, this is a very difficult feat to achieve in the short term so what can you do get users onto your website? Utilise long tail keywords of course! What are long tail keywords? Long tail keywords are longer and more specific phrases that users are searching for. They usually have a comparatively lower search volume but, the great thing about them is that these keywords have a higher …

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If you want success, then QUIT…

If you want success, then QUIT

#inthezone 53 – If you want success, then QUIT They say success means different things to different people. One person’s perception of success, could be another person’s idea of failure. One thing we must understand is measurement. It is a core fundamental for success to be achieved and, without it, success would cease to exist. Without measurement success falls flat on its face and becomes a non-existent entity, a hollow shell that collapses in on itself. Measurement gives success structure, much like a skeleton gives form to skin and flesh. So, when we look at so called successful people such …

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Penguin 2.0 is Live, Are You Prepared?

Penguin 2.0 officially rolled out in the afternoon of Tuesday, May 22nd 2013.  This is what we know so far: It’s the fourth Penguin update, but it is referred to as Penguin 2.0 because it is an update in the algorithm and not a data refresh or an index update (unlike Penguin 2 and 3). It is expected to affect 2.3% of English queries; Penguin 1.0 affected 3.1% of English queries. Penguin 2.0 is focused on catching black hat web spam. Matt Cutts said that it is more comprehensive than the original Penguin 1.0 and is expected to go deeper …

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Google No Longer Providing OR Shotgun SEO

The Problem You will start to notice a growing trend known as (Not Provided) in your Google Analytics; this is a very big change indeed. For the past few months Google has, by default, been encrypting searches undertaken by users (this was optional before) who are logged into their Google account. How Does This Affect Me? Well, in simple terms, keywords which bring traffic to your website are now being "hidden" and not being passed in the referring URL. Therefore, webmasters/owners who used to find out which key phrases worked for them will find such user data no longer being …

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