Is Keyword Research Important?

Wally from Where's Wally asking if Keyword Research is important

Is Keyword Research Important?

I’m going to provide two answers for this:

 

The short answer – Keyword Research is very important.

 

 

The long answer – Keyword Research is very important for the following reasons. Let me explain why!

 

The SEO Benefits of Keyword Research

 

When you’re looking to improve your SEO ranking or give yourself an SEO ranking if you’re launching a new website, keyword research will help you find exactly what you should be targeting.

 

Say, for example, you’re an Accountant and want to increase your ranking. You need to identify what keywords are driving traffic to your competitors.

 

By using tools like SEM Rush, you can identify what keywords your competitors are using to get to one of the top 3 spots.

 

It’s really important you try to get the best ranking, as 60% of all Organic clicks go to the top 3 search results!

 

Bad Keyword Research (Or None at All) Can Have Bad Consequences

 

If you’re ranking on page 56 of Google, or not even ranking because you’ve just launched, you can say goodbye to any kind of Organic traffic.

 

When you’ve assessed that because you haven’t got any keywords on any of your pages, or on your blog, you’ll understand why your keywords are very important.

 

You’ll essentially become the Wally of the World Wide Web’s version of “Where’s Wally” – except no one’s looking for you…

 

Make sure people are looking for you and finding you with a good use of keywords, which can be found doing keyword research!

 

As an example, my keyword for this blog is “Keyword Research”, and I’ve included it 8 times. I could probably use it more, but then I start becoming spammy, and that’s not good either!

 

 

Image credit to Walmart

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Helen Fulton

Helen Fulton

Helen is part of the marketing team and is responsible for content, social media, PR and outreach for Wow Zone's client base.
Helen Fulton

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