Freelancer vs. Agency?

If you have decided to outsource work, then which of the two options is better? A reasonable question indeed, the following criteria is a good beginning to help answer this question: Value the Work Place an internal value on the work being outsourced, regardless of whether it is SEO, PPC etc. What I mean by value is simply, is the service part of many marketing activities taking place or the only one? If it is the only one, then it is critical that the service is as good as it gets as all of your eggs are in one basket. …

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Classic SEO Scam – “Page 1 in 48 Hours!”

I still get SEO emails offering to help me get our website to the top of the search engines in less than 48 hours! The people who send these emails are still relying on businesses with a lack of basic SEO knowledge. Luckily, the business community now has a far greater understanding of the basic principles of SEO and are aware that such practices do not work, and may get your website in real trouble. Thankfully, gone are the days when such emails caused me to constantly explain myself as to why I was unable to match such offers. The …

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SEO vs. PPC – Who’s The Daddy?

It amazes me that people still ask this question. The question that is more relevant is not which one is best, but which method should my business use and when! Remember, SEO is not a replacement for PPC and vice versa, these are two distinct marketing channels, each with their own pros and cons. When combined and used strategically, the results can be extremely powerful. However, if they are put together without much thought, then the results can be a really miserable (and expensive) affair. A quick pro and con overview might help out here: PPC Advantages Get your Ad …

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Offshore Work – Does It Work?

We always hear scary stories about sending our design, development, SEO, PPC etc work to offshore companies. Indeed, many of our existing clients approached us after failing in their endeavours abroad. Does this mean that all work sent offshore is doomed to fail? Many will say yes, I however, disagree. I have seen many cases where it is not the offshore company that fails but the expectation and lack of experience of the client themselves! Individuals / companies that send the work abroad usually think that by simply giving a brief, the offshore company will be able to undertake work …

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Annotating Analytics – The Missing Link

It is a wonder why something so obvious took so long to get done, but at last the time for this new feature has come. Have you ever looked back at your website traffic trends and wondered why certain spikes or troughs occurred? Well now, through the use of annotations, you can do just that. Identify the time and make a note against this for future reference. This is a valuable feature that will have many typing away; the obvious benefits range from building up a more tangible and clear history to being able to attribute offline marketing efforts to …

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Google’s Web History Feature

I currently have mixed emotions regarding Google’s announcement of it’s Web History feature. This is an opt-out personalised search feature that remembers which websites are visited regularly, with a net effect of placing them higher up in your personal search listings. The SEO community at large is still trying to get to grips with exactly what consequences this will have on their marketing techniques. It is obvious that the user is king to Google as they start to view more and more personalised results, but this in itself has aroused fears that the user will start to have less choice …

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Social Media, Today’s New SEO War Zone

I guess it had to happen. In a bid to stay one step ahead of Bing.com & Yahoo.com, Google has announced the inclusion of placing "real time" results amongst the natural search results. This means that social media sites such as Facebook, Twitter, LinkedIn & blogs will be referenced like never before to allow tweets for example, placed minutes before, to appear amongst related natural search results. View the official video below: This has huge implications for website owners. Social Media was seen by many as containing hype rather than having any real business benefit, but with this new Google …

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