Music Matters

eCommerce, Online Marketing, Photography

PROJECT DESCRIPTION

Sleek, stylish and sought after, the Music Matters brand is for the discerning music lover. With six retail stores, selling the most update AV equipment and brands, the business had to be very careful, when entering the online world. Wow was approached to develop and online presence, which reflected the long established brand.

Strategy and tactics were the order of the day here. Understanding the competition, positioning the business in a price aggressive market was key. It was all about building brand and service. Online sales increased by 42% in the first year.

PROJECT DETAILS

  • Client : Music Matters
  • Date : October 31, 2014
  • Tags : Digital Projects, eCommerce