The Pros and Cons of Using Facebook Live

The Pros and Cons of Facebook Live

The Pros and Cons of Using Facebook Live

Here at Wow Zone, we love a bit of Facebook Live!

 

In my time here we’ve done so many amazing things with Facebook Live, including taking part in the Cream Crack Challenge, and also a #DigitalRant – both these videos make it look like I only wear one outfit combo to work!

 

But why do we use Facebook Live? What benefits does it bring to us and our audience? Most importantly, what benefits can Facebook Live bring to you?

 

It’s FREE!

 

Yes, you heard it here folks, Facebook Live doesn’t cost a penny!

 

You may not be getting the best visual and audio quality, but if you’re looking for a way to boost your reach without having to spend money, Facebook Live is a good start!

 

The Feedback Is Awesome!

 

Because everything is Live, it’s a great place to get instant feedback from your audience. They’ll be seeing you at your most raw, so their feedback will be invaluable!

 

Take on board any comments put on your videos and use them to help you with your next Facebook Live event!

 

It Remains on Your Facebook Feed

 

So you’ve been speaking Live for about half an hour and led a brilliant tutorial on your chosen subject. Wouldn’t it be great if you could keep that content forever and share it?

 

You can! Facebook Live saves your content to your profile after you stop recording, so you’ve got that content forever!

 

But where there are positives, there are negatives too of Facebook Live. Let’s see what you could be opening yourself up for when using Facebook Live…

 

Anything Can Happen

 

And not in a good way!

 

You could suddenly get a wasp chasing you in the middle of a speech, or the internet cuts out. What about if you accidentally swear?

 

All this could happen in the blink of an eye, and believe me I’ve seen it happen, I almost swore on a Facebook Live event…it was not pretty!

 

Technical Issues

 

You’re working with an iPhone – they aren’t the most reliable pieces of technology let’s be honest!

 

So it’s more than likely that it’s going to glitch at some point, and sod’s law it will happen during your Facebook Live video.

 

Just make sure you’ve got backup filming options available, like a second phone – just in case!

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Helen Fulton

Helen Fulton

Helen is part of the marketing team and is responsible for content, social media, PR and outreach for Wow Zone's client base.
Helen Fulton

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