Digital Marketing

Twitter 280 character tweets – what you need to know

Twitter 280 Character Tweets

Users aren’t happy about the new Twitter 280 character tweets… In a nutshell, the twittersphere is mostly opposed to the idea. Twitter has already begun trialling 280-character tweets with many famous personalities and celebrities across the platform, most of which aren’t fond of the idea themselves. Jack Dorsey (CEO of Twitter) gave this official statement:   This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at …

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How to Create a Memorable Marketing Message

a stick man gasping at the sight of a memorable marketing message

It’s the dream isn’t it, being able to spawn a couple of lines for a memorable marketing message, shove it all over your marketing material and have it draw in tonnes of business for you…   I’m sorry to say that is very much a dream. Marketers like me dream of our marketing terms going Viral, but it usually is the rarest cases that it happens.   However, there are things you can do to help improve that, and one of those ways is by making your marketing message memorable!   We’re currently attempting this with a client of ours …

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What I’ve learnt about Digital Marketing Strategies

So at the beginning of this week, I was told I would be delivering a Seminar to a group of 50+ about how to create the perfect Digital Marketing strategy. Boy was I excited! (That’s not sarcasm, by the way, I love doing these things!) If you’re interested in attending the seminar, there are some tickets still available! It’s a free event being run by NatWest on the 12th September. Click here to find out more! I started to put my thinking cap on, looking at what I currently do for clients when helping create their Digital Marketing strategy as …

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Getting the best performance from your staff

The whole is greater than the sum of its parts. Agreed, but you need to understand each component part and how they fit together to create the overall picture. Understanding how the pieces of a jigsaw fit together is part and parcel of the challenge, but, think about it, at least when you buy a jigsaw you get to see what the final picture looks like on the front of the box, that’s the thing that draws you into the contest of completing it. Business is very much the same, you should have a clear picture or, vision, mission, goal, …

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5 Reasons You Need A Digital Marketing Agency Right Now!

This awesome blog was written by Parvesh Bansal, and with assistance from Helen Fulton Digital Marketing, as we know it, is a very visual part of a business.  With so much competition out there, how do you make your business stand out? You then have to ask yourself, do I have the time to dedicate to creating a remarkable Digital Marketing campaign? Anything less than great isn’t good enough! This is where the debate between In-house Marketing vs. Marketing Agencies comes into play! Some think it’s better to take on their own Digital Marketing because they know the business the …

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Why aren’t brands personalising their service?

Why aren't brands personalising their service?

There is huge potential in the marketing industry which brands are not incorporating into their marketing campaigns, it makes you ask yourself… Why aren’t brands personalising their service? Over 62% of ecommerce brands do not utilise digital marketing with a personalised approach, due to the lack of data on customer insight and the journey they go through when online. A great technique is already being implemented on e-commerce sites and is helping convert prospects into customers for many businesses. For example, when prospects are on your site and abandon the shopping cart, personalised emails to this user such as “Don’t …

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Charities using digital – why isn’t it happening?

Charities using digital - why isn't it happening?

Why aren’t charities using digital? The charity sector has, and will likely continue to, play a huge part of Britain. This is reflected through British values and backed up by facts such as: The UK being the most generous country in Europe. The UK’s position in the top 10 for most generous countries. Charities need to take a digital leap of faith, as the majority do not utilise digital tools within their marketing strategies to help them grow. As it stands, the average adult in the U.K spends between 8 to 9 hours on social media a day, this alone shows …

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The delivery of robots

The delivery of robots

Following on from last week’s #TechTuesday, is “the delivery of robots”. Yes, I know it’s Thursday…techincal issues…*sigh*. Anyway, moving forward! In London, robots are being trialled to deliver packages and other goods. Imagine collecting your food or goods from a robot instead of a person. These self-driving Starship robots can deliver over 10 kg worth of goods at a speed of 4 mph. The aim is to use the bots to deliver the final mile of these deliveries, with the main selling point being zero emissions. Currently, they’re semi-controlled by human operators (when needed) who watch over three robots. This …

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The inevitable future of AI marketing

The inevitable future of AI marketing

The inevitable future of AI marketing? It’s happening, isn’t it? Each day we witness (and read news of) newer technology that will assist our lifestyles. Currently, we have our foot in the door for an AI (Artificial Intelligence) world, whereby technology assists us in simple, everyday tasks. Our phones provide a prime example of AI, with softwares such as Apple’s Siri, Google’s Assistant and now the latest AI from Samsung S8’s called Bixby now being common. The race is on for which company can make the best digital assistant. As general consumption of AI is on the rise, so is …

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STOP connecting your Twitter to your Facebook account!

Stop connecting your Twitter to your Facebook account

Don’t fall into the trap, connecting your Twitter to your Facebook account is SPAMMY. It’s far too easy to automatically connect your Twitter account to your Facebook profile, however, it is NOT a good idea to do this. So if you’re reading this thinking “holy crap I’m one of those people”, hopefully this blog will make you take action to disconnect. The thing is Twitter and Facebook are completely different social platforms with different ways to engage. They both warrant a different social etiquette. So why do people do it? Initially it may seem like a good idea to let …

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