SEO

Is Keyword Research Important?

Wally from Where's Wally asking if Keyword Research is important

I’m going to provide two answers for this:   The short answer – Keyword Research is very important.   …   The long answer – Keyword Research is very important for the following reasons. Let me explain why!   The SEO Benefits of Keyword Research   When you’re looking to improve your SEO ranking or give yourself an SEO ranking if you’re launching a new website, keyword research will help you find exactly what you should be targeting.   Say, for example, you’re an Accountant and want to increase your ranking. You need to identify what keywords are driving traffic …

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5 Simple Ways You Can Make The Most of Your SEO!

An image of a cartoon Club Sandwich

SEO is the Bread and Butter of Digital Marketing. Actually, I think I’m selling it a bit short. SEO is the Club Sandwich of Digital Marketing. Stay with me. It’s got your standard Bread and Butter, but it’s also got so much more! You’ve got all that additional goodness sandwiched between 3 slices of delicious Bread. You need to truly understand the amazingness that is SEO to fully get the most out of it, and I’m about to give you 5 tips on how to get more out of your SEO optimisation. Define what you really want Do you want …

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Adding Google Analytics to WordPress in 5 simple steps

Adding Google Analytics to WordPress in 5 Simple Steps

Adding Google Analytics to WordPress in 5 Simple Steps: Google Analytics is a VERY USEFUL tool for digital marketers around the world. It can tell us many things about our website and the statistical data it provides can’t be disputed. Not all websites have this holy grail of marketing and to be honest it really surprises me. IT IS AN ESSENTIAL. It’s time to tell you exactly how you can adding Google Analytics to WordPress in 5 simple steps. Step 1 – Create a Gmail (or sign-in if you already have one) You’ll need a Gmail account to be able …

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Google are penalising websites with intrusive interstitials

Google are penalising websites with intrusive interstitials

The latest Google penalty comes as a bit of a good surprise – Google are penalising websites with intrusive interstitials: It’s no secret Google are constantly updating their algorithms to accommodate for users and give them the best experience possible. After all, the sole purpose of Google’s existence is for the user to get to where they need to be whilst having the best experience possible. In light of this, Google are penalising websites with intrusive interstitial. Hooray, finally a win we can all get behind (intrusive interstitial ads are annoying for the most part)! What are interstitials? Before we …

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5 top tips for creating the best content without even trying

5 top tips for creating the best content without even trying

Creating the best content without even trying Every business will need social media to help build their brand awareness, and define their audience for those social channels as well. But what do you do once those tasks are done? Create branded content! That way you can share this information with your target audience, while still directing them to your website. The best way to do is to establish a blogging platform into your website. But how can you create content that people will want to read? We’ve got some top tips for you to help create great content!   The …

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Another Google Core Algorithm Change on its way?

Google Core Algorithm Change

It seems there may be another Google Core Algorithm Change to come… The dark forces at Google may be at it again with yet another Google Core Algorithm Change, just when we thought we fought them off with mobile friendly websites and fast loading web pages! If you haven’t checked your organic search traffic for the past couple of days, perhaps you should put this at the top of your “to do list”. Your site’s ranking may have plummeted (or skyrocketed up) which means it’s imperative for businesses to know where they currently stand in terms of organic ranking! Google …

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#inthezone 25: What it takes to be a champion!

#inthezone 25: What it takes to be a champion!

What it takes to be a champion Welcome back to #inthezone guys! Can you believe it’s been over a week since #DigitalZone? Well, neither can we! Oh how time does fly. You’d probably think that since #DigitalZone finished we’d be at the office, sipping orange juice in our chairs with feet up on the table relaxing…how wrong you are! It’s been another hectic week, let’s tell you all about it: So, firstly we wanted to go over something inspirational. You probably heard or watched one of the biggest underdog stories in the football world, or the sports world altogether for …

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4 Great Magento SEO Tips

Wow-Zone Magento

Magento SEO Part 2 SEO is becoming increasingly important in this extremely competitive, business world. Basic SEO knowledge can go a long way for many businesses. With great, positive impacts such as increased traffic, increased sales and higher brand awareness, you’d be mad not to take advantage. So this lead me to make a sequel of my first SEO article to provide you with a few more ways to improve your #SEOGAME! Not to worry, it won’t be a horrific sequel like Transformers 2 or anything. Moving back on to the topic of SEO…There are many things you can do …

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Magento SEO tactics

Wow Zone Magento

SEO Tips & tricks to implement on your Magento website. In an infinitely expanding online world, it can be difficult for companies to get the attention they require to grow. Businesses in this day and age are using little tricks everywhere to ensure they stand out from the crowd. Search Engine Optimisation (SEO) is an important consideration for anyone selling online. You might find that simple techniques like changing Meta descriptions/titles or adding alt tags to images (basic SEO tactics) can go a long way. For those of you who don’t know what SEO is, it’s probably best you turn …

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What is PageRank and How Can You Use PageRank in Your Link Building?

As Wikipedia has probably already told you that PageRank was named after Larry Page, the co-founder of Google. It may also have told you that it is a ranking scale that takes into account the amount of inbound links that a webpage has, as well as the amount of outbound links there are coming from the webpage. From this, a webpage’s PageRank is determined. The PageRank equation can be expressed as shown below: This equation basically shows that when another webpage links back to the webpage in question (u), that page’s total PageRank is divided by the total number of …

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