social media marketing

NPR news accidentally wins social media with a huge mistake

npr news accidentally wins social media with a huge mistake

Winning social media in the most accidental way possible: Yes; the title of this post is a lot to take in, however, all will be revealed! NPR news is, you guessed, a huge news outlet based out in America. Before we go into what happened, it’s important to have a little context. If you’ve seen any news recently, it’s all been negative; with the recent attack in Las Vegas making the headlines. Times like these require solidarity and positivity. For some strange reason, the following (accidental) status update from NPR news provided just that, which had people singing their praises: …

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Charities using digital – why isn’t it happening?

Charities using digital - why isn't it happening?

Why aren’t charities using digital? The charity sector has, and will likely continue to, play a huge part of Britain. This is reflected through British values and backed up by facts such as: The UK being the most generous country in Europe. The UK’s position in the top 10 for most generous countries. Charities need to take a digital leap of faith, as the majority do not utilise digital tools within their marketing strategies to help them grow. As it stands, the average adult in the U.K spends between 8 to 9 hours on social media a day, this alone shows …

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Facebook stories update coming soon and MORE!

Facebook Stories Update

The team down at Snapchat must be fuming…or perhaps they’re flattered? However they’re feeling, it doesn’t change the fact that Facebook are blatantly copying their “stories” feature! This wouldn’t be the first-time Snapchat was copied. Not too long ago Instagram rolled out the same thing. Instagram Stories have even proven to be quite successful; with the stats showing 150 million daily users. Facebook stories update: Ireland is the first country lucky enough to be targeted for this new feature’s testing. The main concept behind the idea is an image or 10 second video which disappears exactly 24 hours after being posted. …

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The Complete Guide to YouTube Optimization

Complete guide to YouTube Optimisation

*Whether you want to create videos in order to further your brand, or you simply want to become the next viral YouTube sensation, it’s vitally important to properly optimize your channel and the videos there within. There is a myriad of different ranking factors for YouTube videos, and plenty of different areas which need to be optimized in order to get optimal search engine performance from your videos. Throughout this post, I’ll go through the ways in which YouTube ranks videos as well as the areas that you should be properly optimizing in order to adhere to these ranking factors …

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Facebook fires shots at YouTube with new Facebook video hub

Facebook Video Hub

Not too long ago Facebook announced that it was racking up to 8 billion video views EVERY DAY! As impressive as that is, it is worthwhile noting YouTube, reported 4 billion daily views back in 2012, a number which has likely risen by more than double since! IMPORTANT READ: I wrote an article about Facebook Video Insights the other day and you NEED to read it! YouTube is currently king of video… …but Facebook isn’t centuries behind them either and is aiming to change ALL OF THIS with its new dedicated video hub. As you can see at the bottom …

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10 unbelievable Social Media Fails

10 unbelievable Social Media Fails

How not to fall flat using social media! In an ever increasing market, businesses need to stand out. Traditional marketing has still got a place, however, your potential customers and clients are buying products and services & interacting with brands in more complex ways. The Social Media phenomenon over the last 5 year has fundamentally changed the way these potential clients buy your goods and services. Many businesses who have seen substantial growth since the recession in 2008 have continuously invested in new marketing methodologies of which social media has played a fundamental role. Alternatively, there can be many repercussions …

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Connecting your business to new opportunities through Social Media

Connecting your business to new opportunities through Social Media

Connecting your business to new opportunities through Social Media We are all very much witnessing (and living through) the rise of social. Whether you’re a business trying to increase sales, or simply someone looking to gain a larger following through social; we’re all familiar with the struggles of growing our online presence. If you possess an existing social presence, congratulations! You’re already ahead of the game… Too many times we hear people say they’re hesitant to make the jump to social because they’re “scared”, “not sure it will work” or have been “getting by without it”… …what a shame! If …

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Social Media etiquette guide for businesses

Social Media etiquette guide for businesses

Social Media etiquette guide for businesses: Do you ever observe poor social media marketing and wonder “what was that person thinking”?! Well, being a social media marketer that occurrence happens frequently in my life (yes I like to go wild on Fridays). My amigos, it’s your lucky day. Gone are the days of poor standards when it comes to social media because now, whenever you’re unsure, you can refer back to this amazing guide. So let’s get straight to the social media etiquette guide for businesses: 1) Cut out the spam: People hate, and I mean REALLY hate, to be …

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Building and Managing your new Facebook Timeline Page

Facebook have decided, in their divine wisdom, to change the way that Facebook fan pages are going to be displayed on the site. These changes will be mandatory and will take effect at the end of March, so redesigning your company Facebook page is something that needs to really be put to the top of the priority list. The new changes have came about with the introduction of Facebook’s ‘timeline’. Here at Wow Internet, we are fans of the new changes as, in our opinion, the new layout offers more room for creativity and a chance to do something unique …

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